Is Google Page Results for the Cheapest Flights Rigged and Arbitrary?
Are you really getting what you deserve to get when you search for the cheapest flights online using the almighty Google Search ? This question often smacks you in the face, especially, if you rely heavily on Google in finding the cheapest flights available online. It also leaves you asking whether what you get out of the search engine page results (SERP) of Google are really the websites with the cheapest flights available online.
Well, obviously, if you are searching for the cheapest flights online, you cannot really help but use the largest search engine in the world today—Google, but there is no guarantee that your search will net you the cheapest f
lights available at present.
Reasons abound as to why searching Google will not really net you the cheapest flights at hand, and it would be good to be cognizant of these reasons so that the next time you search online for cheapest flights, you will be more wary of the fact that Google is really not bent on giving you the cheapest flights as you are made to believe.
Google Ranking is Arbitrary and Maybe Capricious
Understanding why Google is not bent on letting you get the cheapest flights at hand entails learning how this huge search engine rank websites accordingly. First, Google makes you believe that its ranking of websites is reliable and based on certain indisputable algorithms. However, it isn’t the case. Google is a “Mega Business” and any big business will surely ensure that in its every move, it is gaining profits. In the same manner, you would simply want to believe that the highest ranking websites are the ones that are most reliable and appropriate to answer your queries. But it is not the case. The top three ranking websites in Google, for example, are those who pay the most. Even if those top three ranking websites in Google SERP are not the most reliable and appropriate to answer your queries, they are still the ones that would appear every time you type in a keyword on the search tab of Google. Hence, they are the most seen and the most visited. But the
fledgling websites that are better are further down the drain of the SERP.
In the same manner, if you are searching for the cheapest flights in the planet, chances are, your searches will not net you the cheapest flights, but the top three monetary contributors to Google relative to the cheapest flights categories. In a way, you are hoodwinked into believing that Google is giving you the best websites for the Insanely cheape flights, but in reality, you are only seeing those websites that pay Google heftily and regularly so that they would rank high in the SERP, and those websites that really advertise the cheapest flights are further down the drain in the SERP.
Google as a Great Control
It is quite right to assume that Google is a great control when it comes to accessing the right information. The intention of Larry Page and Sergey Brin, the cofounders of Google, might have been commendable at the onset. Both of them envisioned Google as the repository of all information in the world—and this vision was commendable. However, as the aspect of profits imbues Google, it is but reasonable to assume that the good intentions of both cofounders have been muddled along the way. Moreover, Google’s motto of “Don’t Be Evil” might now have become simply a trite slogan, devoid of actual application, for right now, Google has transformed itself into one of the most profitable corporations in the world, and with profits in sight, it is raking huge amount of money from the payments made by website owners who would like their websites to be on the top of the SERP. Lastly, it is very naïve to believe that Google is really out there to help you find the websites with the Insanely cheapest flights, for it is reasonable to believe that Google’s ranking of websites is somewhat rigged and compromised.